LOGO DESIGN
Nothing gets the creative sparks firing like an extremely tight turnaround on a project. In the case of the startup company Yellow Monkey I.T., they wanted a new logo in just over a day.
After being sent some suggestions the client had sourced of what their logo could look like and a couple of cute (but slightly scary looking) primate images a quick phone call and a hurried sketch later started the ball rolling.
Original client logo suggestion and monkey types to the left and rapid development sketches to the right
FACE
Deciding to go with a classic chimp rather than orangutan, the first step was to define the friendly and slightly cheeky nature of the monkey and ensure the face captured that essence with a big smile or even a cheeky wink.
Monkey face styling and facial expression exploration
BODY
With the face chosen the next task was to establish the I.T. connection by sitting the monkey at a laptop as if typing away responding to any customer issues. Various body poses were explored emphasising leaning into the screen in concentration, or with arms that showed action at the keyboard. A tail was also added and then discarded as too distracting and not really true to a chimp.
COLOURS
The main colour of the logo was a no brainer, but the complimentary colour needed to be defined. Black was deemed too conventional and the client preference was for an orange or blue shade.
TYPOGRAPHY
With the colourway finalised, the inclusion of the company name began. Initial exploration with fonts made the logo look too corporate, so a more playful approach was taken with bigger, bolder fonts.
FINAL LOGO
With a playful and bold font chosen the logo was finalised by tweaking the colours of the monkey to create depth between itself and the laptop, and adding detail to the laptop such as the central cover logo and rear ports, whilst also slimming it down so as not to look like a pizza box!
