BRAND DEVELOPMENT • LOGO DESIGN
ILLUSTRATION • SHOOT DIRECTION
ILLUSTRATION • SHOOT DIRECTION
Born from a desire to stand out from the Gymshark wearing clones, United in Iron is a brand created for those who want to feel like an individual and wear apparel that reflects their attitude and focus to their training.
The entire brand was developed from the ground up, built on a foundation of original illustrations with a darker edge tied into fitness related themes, branching into contextually relevant moments such as the Covid lockdowns and how the impact was felt throughout the gym going community.
LOGO VARIATIONS
GARMENT DESIGNS
The look and feel of the brand was carried across into the art direction styling for photography shoots with the key brand ambassadors. With the ambassadors representing a wide spread of strength disciplines from body building, powerlifting and strongman, an individual style was developed for each to ensure at a glance differentiation. Keeping each shoot grounded in the real world and steering clear of the overly glamourous, Hollywood lens some brands use, each ambassador was and then captured in training locations unique to them to truly reflect their personality and staying true to the way they train.
Lifestyle photography with the key brand ambassadors
Once shot and treated, the imagery from the ambassador shoots serve multiple purposes. The imagery is used as hero shots of key garments on the ecommerce website, awareness posts across social channels and for exhibition collateral when taking the brand to live events around the country.
Promotional banner artwork for use whilst exhibiting at the inaugural Arnold Sports Festival UK
