PORTOFINO PRODUCT LAUNCH EVENT
CONTENT CONCEPTS • SHOOT DIRECTION
The launch event for Smeg’s newest range of professional range cookers took place at the flagship store on Regent Street, London and was attended by a select number of invitees from industry, press and social media influencers. The vibrant launch event reflected the Italian Riviera inspired Portofino range of appliances with their bright and colourful paint schemes that were complimented by some of the equally colourful attendees.
Full coverage was given to the event with a well placed 360 camera positioned in a prime location next to the Portofino range recording events in full stereoscopic video as they transpired around it ensuring all aspects of the event were captured.
Stills photography added to the depth of coverage, capturing moments from the start of the event to the close. And for the very latest up to date coverage, bespoke and unique content was created live at the event where the opportunities presented themselves for instant upload to the Smeg social channels.
