CHEETOS PRANK FAMILY
CONCEPTS • LOCATION SOURCING • ART & SHOOT DIRECTION
Possibly the most enjoyable projects as Head of Content Creation at Jaywing was for Pepsico brand Cheetos. Cheesy coated snacks, a furry shades wearing puppet and a whole bunch or practical gags, what's not to like?
With the content aimed at the EMEA regions, specifically Turkey and Poland, the brief was to create a series of content that didn't heavily rely on spoken language to convey the storyline. The premise was around the Prank Family, ably led by the loveable rogue Chester Cheetah, where the kids would invariably pull a prank on their unwitting parents.
The concepts themselves allowed for a great variety of short and long form practical setups involving wrapping a car in bright orange cheetah fur, creating a Cheetos inspired salmon dish the classic swapping the chair gag.
Filmed over two days on location in a holiday rental with a small team of three and the puppeteer, 21 pieces of content were rapidly created including short and long form videos and stills. The content was then regionalised with country specific titles and voiceover. Of course the best content captured will remain unseen by the Cheetos munching public, as in the hands of a master puppeteer there's nothing funnier than an unpredictable, ad-libbing cheetah with a mouth like a sewer...
