ART DIRECTION • DESIGN
Another art direction project whilst working at Berkshire creative agency 2020 was the pitch response for a new range of luxury snacks from Walkers called Market Deli.
The site design was kept fresh and clean, reminiscent of a physical deli with the clean white tiles offset by the warm hues of the wooden surfaces. Bringing in the key ingredients and herbs found within each flavour reinforced the luxury aspect of the products. The user experience when browsing the products was designed to replicate the browsing experience in a physical deli, with the products sliding horizontally into and out of the frame similar to the manner in which you look through the items on display instore.
