ART DIRECTION • DESIGN
Whilst working as an art director at Berkshire creative agency 2020, I led the design pitch response for a refresh of the Birmingham Airport website. An initial style tile mood board was created to help define the direction of the design. Modern and friendly typefaces were included for headers and statements, whilst flat colour iconography would provide at a glance information without distracting from any visuals.
With the brand colours shades of blue, photography was chosen to compliment the palette whilst also adding added richer and warmer tones. The photography style put the emphasis on the traveller and their experience, with shots that captured the journey through the aiport as well as artfully shot architectural compositions.
The look and feel of the site was kept clean and fresh, with key information the user needed categorised and broken up into clearly defined sections. Housed within its own lozenge, each section was labelled with clear and distinct descriptions and iconography allowing them to be easily discovered and digested by the user.
Style tile of photography, typography, iconography and colour palette accents
