STAND DESIGN CONCEPT DIRECTION • IMMERSIVE EXPERIENCE CONCEPT
Planning to exhibit at a leading industry event Pelican, a pioneer of the practical application of Artificial Intelligence technology for banks and corporates, wanted to take something unique to the show to differentiate from their competitors, demonstrate their capabilities in an engaging manner and attract potential customers.
In order to achieve these aims, the creative response was to create an interactive experience at the heart of the stand and draw in and engage potential customers. The concept was to create the experience with cutting edge screen technology delivering high visual impact and then to surround the attendees in a visually futuristic physical environment symbolising the Future of Payments. This would be achieved by utilising an open plan space with futuristic geometric shapes that would depart from conventional stand layout in order to differentiate from competitors.
Styling moodboard for interactive experience plinths
Styling moodboard for interactive experience plinth content look and feel
Mood board for the stand styling direction
To create the interactive experience a three-armed interactive console, symbolising Pelican’s three core messages, would carry messaging on large touch screen displays inviting visitors to interact with the screens and draw attention to 'data crystals' embedded within the central hub facing each display. Each crystal would be colour coded to represent one of the core Pelican messages. When removed from the central hub and inserted into the control panel of the display, the crystal would trigger the display to access and begin delivering the data held within.
Once a crystal is inserted into the display console, the user would be warmly greeted by a virtual host who would guide them through each of Pelican’s core messages. Whilst delivering the core message, the host would interact with their environment within the display, controlling their virtual world with gesture driven cutting edge HUD navigation, calling upon technical detail and infographics to help illustrate the key points of each subject. Delivering the information in a clear and succinct fashion, once finished with one subject, the virtual host would then invite users to either try another crystal or seek out more information from the Pelican representatives manning the stand.
With a cutting edge interactive experience capable of delivering information to multiple delegates simultaneously at the heart of the stand built with futuristic angles and a crisp white colour scheme, the Pelican stand was crafted to clearly stand head and shoulders above the opposition.
